MENINGKATKAN SEMANGAT BERWIRAUSAHA IBU-IBU PEKKA MELALUI BIMBINGAN TEKNIS MANAJEMEN PRODUKSI DAN DIGITALISASI KOMUNIKASI PEMASARAN

Annisa Wahyuni Arsyad; Relma  Reifana Hero; Marlina Marlina; Eva Kartika Maharani

doi:10.33504/dulang.v5i01.510

Authors

Annisa Wahyuni Arsyad Universitas Mulawarman
Relma Reifana Hero Universitas Mulawarman
Marlina Marlina Universitas Mulawarman
Eva Kartika Maharani Universitas Mulawarman

DOI:

https://doi.org/10.33504/dulang.v5i01.510

Keywords:

entrepreneurial spirit, PEKKA, technical assistance

Abstract

Women headed households (PEKKA) play an important role in maintaining their family's economy, and one way to do so is through entrepreneurship. However, limited knowledge and often facing difficulties in developing the business effectively is a challenge for PEKKA women. Therefore, the Community Service (PKM) team from Mulawarman University, Faculty of Social and Political Sciences invited PEKKA women to participate in Technical Guidance (BIMTEK) activities on how to carry out production management properly and apply digital marketing communication. The BIMTEK was attended by 15 PEKKA women who are members of the Momprenuers community, with the aim of increasing the spirit of entrepreneurship and building the independence of PEKKA women members of Momprenuers in Samarinda in running the Joint Business Group (KUB) in the future. The training method used includes presentation of materials related to production management and digitalization of marketing communications by great and reliable speakers in these fields who have been prepared by the PKM team of Mulawarman University, Faculty of Social and Political Sciences, conducting questions and answers and group discussions, and conducting practical exercises. With this training, PEKKA women were very active in question and answer sessions and group discussions and the material presented was very easy to understand. The result of this BIMTEK is to provide new knowledge to PEKKA women to increase their enthusiasm for entrepreneurship and be able to boost the economy in their families.

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