PENERAPAN TEKNOLOGI TEPAT GUNA UNTUK MENINGKATKAN KAPASITAS PRODUKSI ROKOK NON NIKOTIN PADA UKM PASTI SUKSES

Robert Napitupulu; Parulian Silalahi; Yuli Darta; Reguel Samosir; Harpois Sitinjak; Herlina Silalahi; Licia Christianty

doi:10.33504/dulang.v5i01.423

Authors

Robert Napitupulu Politeknik Manufaktur Negeri Bangka Belitung
Parulian Silalahi Politeknik Manufaktur Negeri Bangka Belitung
Yuli Darta
Reguel Samosir
Harpois Sitinjak
Herlina Silalahi
Licia Christianty

DOI:

https://doi.org/10.33504/dulang.v5i01.423

Keywords:

appropriate technology, innovation, marketing strategy, market trends

Abstract

The aim of this service is to implement appropriate technology innovation to enhance the production capacity of non-nicotine cigarettes from taro leaves at UKM PASTI SUKSES in Bangka Regency. By integrating concepts of organizational design, innovation management, and marketing strategy, this service aims to address challenges in production, business management, and marketing faced by the partner. Through intensive training, development of a solid business plan, and deep understanding of consumer behavior and market trends, it is expected to improve production efficiency, access to financial resources, and effective marketing strategies. Thus, this service aims to contribute to the transformation of UKM PASTI SUKSES towards a more sustainable cigarette industry, in line with increasing public awareness of the negative effects of tobacco on health.

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